Better service and more experience
In spring 2015, Keukenhof made a big splash in order to boost the brand experience around the departure point. Colorful signposts, fabulous artwork, Keukenhof lettering and real flower tubs in the arrival halls and on Schiphol Plaza created a feast of color to get visitors in the right mood. Keukenhof also took advantage of Schiphol Plaza’s own spring campaign by making prizes and flowers available for the parade.
Altogether, it was another good example of a Trinity collaboration, in this case between Schiphol (Operations, Marketing and Media), Keukenhof and bus transportation firm Arriva. Besides promoting the departure point, the campaign also helped increase spontaneous visits to Keukenhof and raised the international profile of the Netherlands as a floral nation.
According to Wim van Meerveld (Keukenhof’s Sales & Marketing Manager), the collaboration with Schiphol led to 50,000 additional visitors and an increase in appreciation (on a scale of 1 to 10) from 7.1 to 8.2 compared to 2014.