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Case Keukenhof

Keukenhof is one of the best-known tourist attractions in the Netherlands, as well as being the showcase of the Dutch ornamental plant cultivation sector. This year, nearly 1.2 million people visited the park within an 8-week period. Schiphol is an important departure/transit point for people traveling to Keukenhof by bus.

Better service and more experience

In spring 2015, Keukenhof made a big splash in order to boost the brand experience around the departure point. Colorful signposts, fabulous artwork, Keukenhof lettering and real flower tubs in the arrival halls and on Schiphol Plaza created a feast of color to get visitors in the right mood. Keukenhof also took advantage of Schiphol Plaza’s own spring campaign by making prizes and flowers available for the parade.

Altogether, it was another good example of a Trinity collaboration, in this case between Schiphol (Operations, Marketing and Media), Keukenhof and bus transportation firm Arriva. Besides promoting the departure point, the campaign also helped increase spontaneous visits to Keukenhof and raised the international profile of the Netherlands as a floral nation.

According to Wim van Meerveld (Keukenhof’s Sales & Marketing Manager), the collaboration with Schiphol led to 50,000 additional visitors and an increase in appreciation (on a scale of 1 to 10) from 7.1 to 8.2 compared to 2014.

Next Case

ERS Healthy Lungs For Life

The European Respiratory Society’s International Congress is a good example of an event that made good use of the possibilities that Schiphol Media has to offer. This congress took place in Amsterdam RAI in September 2015 and attracted over 23,000 visitors from all over the world.

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